![]() ![]() The date is noted in a trademark filing for the logo that the company, then Blue Ribbon Sports, filed in. For a multi-billion company that has established itself as an authority in the world of sports, that Swoosh refers to a lifestyle rather than a specific product. Editors note: On June 18, 1971, the Nike Swoosh was used commercially for the first time. Now, the logo represents so much more than motion. Mount Your Remote Web Accounts As Convenient SFTP Connections With Swish Windows. She worked by sketching designs on tissue paper and then placing those designs over a shoe drawing.Īt first, Knight and his business partners were not impressed by the design but decided to move forward with the Swoosh. Sporting the Jumpman rather than the classic Nike Swoosh, the Jordan brand. What do you imagine? Even the word has an element of movement included. The Swoosh is created using two curved lines, depicting motion with onomatopoeia attached as well. Importantly, the design needed to differ from rival company Adidas. Davidson wanted to convey motion in a design that would look clean and classic when placed on a shoe. Over 17 and a half hours was spent making the design. Swoosh Logo stock photos are available in a variety of sizes and formats to fit your needs. Browse Getty Images premium collection of high-quality, authentic Swoosh Logo stock photos, royalty-free images, and pictures. Knight once again asked Davidson to create a design for this new brand. Browse 8,614 swoosh logo photos and images available, or search for swoosh logo vector to find more great photos and pictures. Blue Ribbon Sports decided to launch their own brand of football shoe, called the Nike. She was then approached by accounting professor Phil Knight about freelance work for his company, Blue Ribbon Sports. In 1971, Portland State University graphic design student Carolyn Davidson was sitting in the hall when she mentioned not having enough money to take a class. ![]()
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